10-9-2019
Abstract
Lugito Cahyo Prabowo, Management Study Program Undergraduate Program, Muhammadiyah Cilacap College Of Economics, Effect of Promotion, Reputation and Location on Customer Savings Decisions, Advisor I Sudiyono, S.E., M.Si, Advisor II Esih Jayanti, S.E., M.Sc. This research is titled "The Effect of Promotion, Reputation and Location on Customers' Savings Decisions (Study at PT. BRI Tarisi Unit, Majenang Branch)". It is the result of quantitative research aimed at answering the effect of promotion, reputation and location on customers' saving decisions (Study at PT. BRI Tarisi Unit, Majenang Branch) ". The research method used is quantitative research. The sampling technique uses incidental sampling with a total of 45 respondents. Data collection techniques using a questionnaire that was processed using SPSS version 24. To find out the influence of promotion, reputation and location on saving decisions, multiple linear regression analysis is used. To partially test the effect using the t test with degrees of freedom (df) = (n-k) with a confidence level of 95%. To test simultaneously using the F test with degrees of freedom (df) = (k-1) and (n-k) with a confidence level of 95%. To find out the most dominant variable using the beta value and elasticity test. Based on the results of the t test, the value of the calculated promotion variable t is greater than t table (2.810> 2.0195) hypothesis is accepted. The reputation variable t value is greater than t table (2.250> 2.0195) hypothesis is accepted. Location Variable t table value is greater t htung (2.259> 2.0195) hypothesis is accepted. The results of the analysis received calculated F value is greater than the F table (25.612> 2.837) hypothesis is accepted. The value of promotional elasticity> reputation and location (0.266> 0.232 and 0.176), the hypothesis is accepted. The conclusion of this research is based on the results of the study, the adjusted R Square determination coefficient value of 0.627. This means that 62.7% of customer decision variables can be influenced by promotion, reputation and location variables, while 37.3% is influenced by other factors outside the research model. Keywords: promotion, reputation, location and saving decision.
full skripsi lugito cahyo prabowo 153083 edt.pdf