2-7-2024 MANAJEMEN STIE MUHAMMADIYAH CILACAP
Abstract
Mita Nuraini, Management Study Program (Undergraduate Program), College of Economics (STIE) Muhammadiyah Cilacap. The Effect of Service Quality, Perceived Price and Promotion on Customer Satisfaction Indihome PT. Telkom in Cilacap City. With Advisor I Rustina Dewi W., S.E., M.Sc. and Supervisor II Muslim Fikri, S.E., M.Sc. This study aims to examine the effect of service quality (X1), price perception (X2), and promotion (X3)on customer satisfaction (Y) Indihome PT. Telkom in Cilacap city. The sample in this study used convenience sampling, with a sample of 50 respondents with a sampling technique using the Hair Ringle formula. Data collection techniques are carried out by distributing questionnaires to respondents. Test prerequisite analysis with classical assumptions which include linearity test, normality test, multicollinearity test, heteroscedasticity test. Data analysis technique with multiple linear regression. Statistical tests through t test, F test and R2 test. The results showed that: (1) Service Quality has a positive and significant effect on Customer Satisfaction; (2) Price Perception has a positive and significant effect on Customer Satisfaction; (3) The promotion has no effect on customer satisfaction; (4) Service Quality, Price Perception, and Promotion simultaneously affect customer satisfaction. Keywords : Service Quality, Price Perception, Promotion, Customer Satisfaction
Naskah Publikasi Mita Nuraini.pdf