2-7-2024 MANAJEMEN STIE MUHAMMADIYAH CILACAP
Abstract
Indonesia is a country that has diverse tourism potential, because there are various different ethnic groups that can create and develop the tourism industry. A tourist attraction is a place or natural condition that has tourist resources that are built and developed so that it has an attraction and is sought to be a place visited by tourists. With this, lots of local man-made tourism has emerged, especially in the Cilacap district, one of which is Havana Hills (Jeruk Legi), Dinosaur Agro-tourism (Gandrungmangu), Kemit Flores (Sidareja), Educational Animal House (Gandrungmangu) and others. others. This research used the lemeshow formula method with a sample size of 100 respondents. The data collection technique was carried out by distributing questionnaires. Data analysis techniques used include validity testing, reliability testing, Successive Interval Method (MSI), classical assumption testing, multiple linear regression analysis, hypothesis testing including t test and F test, analysis of the coefficient of determination (R2). The research results show that: (1) Promotion has a positive effect on the decision to visit; (2) Accessibility has a positive effect on the decision to visit; (3) Attraction has a positive influence on the decision to visit; (4) Promotion, Accessibility and Attractiveness simultaneously have a positive influence on Visiting Decisions. Keywords: Promotion, Accessibility, Attraction and Visiting Decisions
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